Sega bags official Beijing 2008 licence

Multi-format video games title coming in summer, complete with online modes.
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Video games publisher Sega is hoping to claim a major summer hit with its newly-announced official Olympics licence. Beijing 2008 will be released on Xbox 360, PS3, PC and mobile phones in the summer.

Gamers will be able to complete online for the first time in an olympics title as they take part in over 35 events from the forthcoming games. Sega also states that it will give both novie and experienced gamers a tase of the Olympic action.

"After the successful launch of MArio & Sonic at the Olympic Games, we are delighted to announce the official video game of the Beijing 2008 Olympic Games," said marketing director of Sega Europe, Gary Knight.

"Combining an enjoyable game with a truly global sporting licence will provide a fantastic sports game experience for gamers everywhere."

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