Coverage for Ben & Holly's Little Kingdom is being considerably ramped up on Nick Jr and Five's Milkshake block.
The second series is now airing twice a day on weekdays on Nick Jr, while a further 13 new episodes from series two will be broadcast on the channel at the end of the year.
Milkshake will begin airing the second series from the autumn.
In addition, from July 30th Ben & Holly's Little Kingdom will also be featured on Nick Jr's Star of the Week slot, which airs back to back episodes of popular shows on the channel.
Nick Jr is supporting the launch of new episodes with a dedicated consumer marketing campaign, which will include TV advertising on ITV's Daybreak, CITV, Cartoonito and Boomerang, plus a digital ad campaign on CBBC catch up, Milkshake, Facebook and Wild Tangent.
eOne Family will also be promoting the new series broadcast with a digital media and experiential marketing campaign - Ben and Holly's Magic School - with initiatives running throughout autumn.
The social media activity will kick off with the launch of eOne's own Star of the Week Facebook app competition at the end of July, to tie in with Nick Jr's similarly titled broadcast slot.
"There are a number of exciting developments for Ben & Holly's Little Kingdom this year and these new episodes are crucial to the overall strategy, as they will provide massive national exposure at a time when the brand's first stage show and app are launching in the UK," said Hannah Mungo, head of UK licensing at eOne. "We are grateful to our broadcasters for their continual support."
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