Toiletries specialist Sert-Mst will be supporting the Help for Heroes charity, producing a dedicated range to raise money for the organisation.
Ten per cent from the net invoiced sales on each product in the Made in the UK range will be donated to Help for Heroes. It will also be communicated on all packaging.
"We are not just commercially driven by this project," said Sabir Tayub, MD of Sert-Mst. "We have been very moved by the contribution that Help for Heroes has made in a relatively short space of time. It is astounding how this charity has captured people's imagination and I applaud Bryn [Parry, founder] and Emma and all others involved on the fantastic achievement of having raised over £100 million since 2007.
"We look forward to broad retailer support on this initiative and to be able to report a major contribution to the continued growth of the charity."
Founder of Help for Heroes, Bryn Parry, added: "H4H is all about 'doing your bit' and Sert-Mst's pledge to support us with these wonderful products is fantastic. We have no doubt that they will be a great success. The money raised is greatly needed and it is hugely appreciated."