Sesame Street announces new slate of apparel partners - Licensing.biz

Sesame Street announces new slate of apparel partners

Sesame is expanding its licensing offering as 50th anniversary approaches.
Author:
Publish date:
Social count:
1
Screen Shot 2018-02-14 at 14.49.30.png

Sesame Street has announced a series of new partnerships for lines of contemporary apparel and lifestyle collaborations.

This year, look for new Sesame-branded collections spanning everything from graphic tees and handbags to canvas prints and premium skateboard decks.

“As we approach Sesame Street’s 50th anniversary, partnering with innovative creators in the fashion and lifestyle space helps us reach fans of all ages in new and surprising ways,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “Each of our partners brings powerful expertise in product design and merchandising as they interpret our classic characters in their own unique styles.”

In addition to apparel, Sesame will also partner with a number of lifestyle brands for unique and distinctive products that represent the brand.

“Whether strengthening relationships with existing partners or building new ones, Sesame Street remains as relevant today as it was when it first launched, always introducing elements of wit and joy to what we deliver,” Arenas continued. “Looking to the future, Sesame Street is getting ready to celebrate 50 years in 2019 with more collaborative surprises on the way.”

This year, fans of Sesame Street will see new apparel collections from:

  • Bioworld - The line, which merges Sesame’s personality with today’s trends, will include apparel and accessories for pop culture enthusiasts. Bioworld will launch pieces from the initial collection at Urban Outfitters, BoxLunch, and Spencer’s in early 2018.
  • Mad Engine -Sesame Street is expanding its partnership with Mad Engine, which now includes apparel for all ages, and will be releasing Sesame Street x Neff branded t-shirts and beanies for adults in 2018.
  • Zara - The collection includes apparel for men, women and kids, as well as accessories (backpacks, handbags and shoes) for children, tweens and teens. New product for girls will launch in Zara stores worldwide in April.
  • Lauren Moshi - For last year’s Sesame Street x Lauren Moshi capsule collection, Moshi interpreted classic Sesame Street characters through a lens of high fashion and fine art in signature hand-drawn style. Additional capsules will include apparel, headwear, bags and art canvases for women and children.
  • Drake General Store - The classic yet modern Canadian retailer will continue to carry a specialty line of apparel for kids and adults featuring Sesame Street characters.

Lifestyle partners include:

  • Globe Brand - Classic Sesame Street characters are now featured on Globe premium skateboard decks. In-store for April, the decks feature Cookie Monster, Oscar the Grouch, Bert and Ernie and Count von Count. All the decks in the collection are made from Canadian maple using Globe’s proprietary Resin-7 construction, with holographic prism foil, transparent and pearlescent ink details, and art plucked from the Sesame Street archives. 
  • The Land of Nod - Family-forward home furnishings retailer The Land of Nod recently introduced the extensive new Sesame Street for Nod collection, featuring decor, playroom furniture, bedding, apparel, backpacks, and toys. The collection brings Sesame characters to life using The Land of Nod’s signature vintage and artisanal design elements. 

Related

4_Sesame, Abby Cadabby, small.jpg

Sesame Street

It may be 40 years old, but Sesame Street is just as relevant to today's children as it was in the 70s, 80s and 90s. We find out how it's managed to move with the times.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.