Sesame Street celebrates Elmo's birthday with #ELMOtivation campaign

Sesame will be posting shareable and inspirational images and videos, the campaign will encourage kids and adults alike to believe in themselves.
Author:
Publish date:
Social count:
0
Screen Shot 2018-02-01 at 16.46.49.png

Sesame Street is preparing to celebrate the birthday of everyone's favourite red monster on February 3rd with a unique and inspirational social media campaign called #ELMOtivation.

With shareable and inspirational images and videos, the campaign will encourage kids and adults alike to believe in themselves and see opportunities around them. #ELMOtivation kicks off today with a special video with Elmo and Grover. 

All year long, #ELMOtivation will share wise words from Sesame Street Muppets, such as “Sometimes me wonder what is friend? Then me remember, friend is someone to share last cookie with” from Cookie Monster, and “Does it really matter if the trash can is half full or half empty? Just be happy there’s trash in it!” from Oscar the Grouch. Elmo’s contribution? “Don’t be scared to colour outside the lines!”

“Who better than the eternally optimistic Elmo to inspire kids and adults to see new opportunities, play in whole new ways, and be everything they want to be,” said Scott Chambers, senior vice president/general manager, North America Media and Licensing. “Sesame Street is spreading positivity through the power of #ELMOtivation!”

An accompanying theme song and music video are on the way in the next season of Sesame Street, as well as a star-studded dance video campaign in the Autumn, featuring the likes of Jack Antonoff, Whoopi Goldberg, Tiffany Haddish, Keegan-Michael Key, Zoe Kravitz, Bill Nye, Patton Oswalt, Questlove, and Allison Williams.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.