Sesame Street is preparing to celebrate the birthday of everyone's favourite red monster on February 3rd with a unique and inspirational social media campaign called #ELMOtivation.
With shareable and inspirational images and videos, the campaign will encourage kids and adults alike to believe in themselves and see opportunities around them. #ELMOtivation kicks off today with a special video with Elmo and Grover.
All year long, #ELMOtivation will share wise words from Sesame Street Muppets, such as “Sometimes me wonder what is friend? Then me remember, friend is someone to share last cookie with” from Cookie Monster, and “Does it really matter if the trash can is half full or half empty? Just be happy there’s trash in it!” from Oscar the Grouch. Elmo’s contribution? “Don’t be scared to colour outside the lines!”
“Who better than the eternally optimistic Elmo to inspire kids and adults to see new opportunities, play in whole new ways, and be everything they want to be,” said Scott Chambers, senior vice president/general manager, North America Media and Licensing. “Sesame Street is spreading positivity through the power of #ELMOtivation!”
An accompanying theme song and music video are on the way in the next season of Sesame Street, as well as a star-studded dance video campaign in the Autumn, featuring the likes of Jack Antonoff, Whoopi Goldberg, Tiffany Haddish, Keegan-Michael Key, Zoe Kravitz, Bill Nye, Patton Oswalt, Questlove, and Allison Williams.