Sesame Workshop is lending some of its best known characters in support of a global road safety initiative.
Three animations featuring key characters have been created to back the UN's Decade of Action for Road Safety campaign. They will debut in Africa, Asia, Europe, Latin America and the Middle East today.
They feature Grover in different scenarios, shown buckling up or putting on a helmet, and then giving the thumbs up. Grover will be wearing the official international road safety symbol, a yellow Road Safety tag to show support for the cause.
In the UK, Grover and Elmo were joined by two fans and Sue West, a Westminster Council School Crossing Patrol Officer, on the famous Abbey Road zebra crossing in London to highlight the initiative.
Sesame Street is represented in the UK by CPLG.