Blues Clothing has signed a new two-year deal for Sesame Street apparel, following a strong performance on the High Street with its existing range.
The firm has the rights for adult and children's leisurewear - including t-shirts, sweatshirts, trousers, shorts, vests, hoodies and dresses among others - and swimwear.
Blues first licensed Sesame Street back in 2006, enjoying significant success, with tops being among the best selling items.
"We are delighted to have renewed our Sesame Street licence for a further two years," Patrick Bailey, commercial director at Blues told Licensing.biz. "We look forward to supplying fantastic clothing and swimwear to our customer base, with confirmed orders for 2010 with George, Tesco, Mothercare, Debenhams, Next and New Look."
Tim Juckes, category director at CPLG, Sesame Street's UK licensing agent, added: "The Sesame Street brand continues to go from strength to strength in the apparel world, reaching a number of age ranges. The diversity of the property and the rich offering of style guides and on trend artwork ensures that Sesame Street stays front of mind for both apparel buyers and the fashion forward consumer.
"Blues continues to be a committed partner, growing and supporting the brand with a great product offering and a unique design handwriting. Sesame Workshop and CPLG both look forward to continuing this strong relationship in years to come."