Sesame Street partners with United States Olympic Committee

Popular kids' entertainment property becomes Team USA's official affiliate
Publish date:
Social count:

Sesame Workshop has partnered with The United States Olympic Committee to become an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic Winter Games.

The venture will feature inspirational and educational online content starring the Sesame Street characters and team USA athletes, a family pavilion and Sesame Street Winter Games themed apparel.

A part of all proceeds from this joint venture will support US Olympic and Paralympic athletes and hopefuls, as well as contribute to Sesame Workshop's global initiatives that help children everywhere reach their highest potential.

The partnership was soft-launched at the Road to Sochi 100 day Countdown event in Times Square on October 29th, with appearances from popular Sesame Street characters.

Peter Zeytoonijan, USOC managing director of direct marketing consumer products and events, said: "We are thrilled to officially welcome Sesame Street into the US Olympic Family.

"Thanks to Elmo, Abby and Grover, whose special appearances at USA House during the London 2012 Olympic Games helped catalyse discussions for this partnership - now even the youngest fans will be able to show their support for Team USA through this endearing Team USA, Sesame Workshop endeavour."

Team USA and Sesame Workshop are also teaming to create youth oriented digital content heading into the Winter Games, allowing fans to see athletes with their Sesame Street friends during the team's digital send-off.

Additionally, young fans can support Team USA by wearing their favourite furry monsters on co-branded Team USA, Sesame Street products. Toddler sizes will be available for purchase at Old Navy this autumn. 


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.