Sesame Street takes off at Universal Studios Singapore - Licensing.biz

Sesame Street takes off at Universal Studios Singapore

World's first immersive theme park ride featuring brand to open on March 1st.
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The first fully immersive Sesame Street indoor themed ride is to open at Universal Studios Singapore next month.

Sesame Street Spaghetti Space Chase will feature a science fiction inspired plot, coupled with signature Sesame Street comedic style and music.

To celebrate the launch of the ride, the park will host a special Sesame Street Carnival from March 1st to 3rd. New York Street will be transformed into an extension of Sesame Street, with highlights including giant board games along the street and character meet and greets.

12 characters will be featured as part of the attraction.

In addition, Universal Studios Singapore has also launched the new Sesame Street Character Breakfast at Loui's NY Pizza Parlor.

"We're thrilled to offer this new experience for the entire family as we continue to explore different channels to extend our reach, educating and entertaining children all over the world," said H Melvin Ming, president and CEO of Sesame Workshop.

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