Former IBM exec, Jennifer Ahearn has joined Sesame Workshop as VP of licensing, strategic partner relations.
Ahearn will report to SVP and general manager of global consumer products Maura Regan.
She will be responsible for managing Sesame Workshop's relationship with master toy partner Hasbro, coordinating activities on a worldwide basis, leading the marketing with Hasbri, analysing activity by territory and monitoring the overall account from a global perspective.
Ahearn - who most recently served as senior marketing manager at IBM - will also work closely with the education and research team to ensure that the educational goals of the Workshop are factored into the development process.
"As we continue to optimise marketing and promotional opportunities with key partners like Hasbro, Jennifer will lead these discussions on a global basis," said Regan. "We are confident that Jennifer's experience and knowledge will be a remarkable asset and we are thrilled she has joined the Sesame team."