Sesame Workshop has named Click Licensing Asia as its new agent in China.
Click will oversee Sesame Street licensing and retail activities in the market. It has offices in all key markets in Southeast Asia and Greater China.
"Having worked with Click in other markets, we are confident of their ability to create a full scale licensing programme featuring a wide range of Sesame Street products and retail promotions," said Maura Regan, SVP and general manager of global consumer products at Sesame Workshop.
"As the Workshop continues to build and strengthen its presence in China, we look forward to working with a team as passionate and committed as we are in producing quality experiences that extend the laughter and learning of Sesame Street to our fans."
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