Sex and the City fragrances due to hit Europe - Licensing.biz

Sex and the City fragrances due to hit Europe

Perfumes and body collection sets to begin debuting from this month.
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HBO Licensing & Retail has sealed a deal with fragrance firm Givaudan and JTG Trading Company for a new line of Sex and the City perfume and body collections.

The collection will begin to roll out across Europe this month. It will include two perfumes - Sex and the City, for daywear, and Sex and the City by Night - plus bath and shower gels, body lotions, deodorant body sprays and sticks.

Prices begin at £9 for the 30ml perfume and go up to £25 for the large body collection.

"The Sex and the City series continues to resonate with women worldwide," said James Costos, VP of global licensing and retail at HBO. "The appeal of the four main characters, who are as unique, complex and trendy as any woman aspires to be, symbolise the show's eternal allure.

"We're extremely pleased to partner with Givaudan - the global leader in the fragrance industry. Their elite perfumers have developered fragrances that capture the essence of Sex and the City, and JTG Trading Company has the expertise to execute our vision and deliver this collection around the world."

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