Sharpe builds US Gruffalo programme

Kids Preferred signs up for plush, while University Games on board for games and puzzles.
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The Sharpe Company has been busy signing up licensees in North America for The Gruffalo.

Kids Preferred has become the plush licensee for the brand, while University Games will be creating games and puzzles.

"We are thrilled to have both Kids Preferred and University Games as licensees," said Charlie Day, president of Sharpe. "We have only just begun to realise the potential of this fast growing classic property."


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