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Shaun the Sheep and McDonald's unite for food campaign - Licensing.biz

Shaun the Sheep and McDonald's unite for food campaign

Restaurants across Europe feature new range of toys to inspire kids in the kitchen.
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Shaun the Sheep will partner with McDonald's Europe to champion a new 'have fun with food' promotion.

The campaign will run in 39 different territories outside the UK.

Shaun the Sheep will feature in a series of entertaining premiums and recipe cards, while the campaign will also run a 15-second stop motion TVC featuring the Aardman creation making breakfast on the farm. 

There will also be in-store communications and POP materials.

Shaun will be present within McDonald's restaurants from spring to summer 2013 with a collectable line of eight new kitchen aid toys.

The range will include a sauce dispenser, a toy egg timer, breakfast bowl and pourer, hand mixer, wheelbarrow egg holder, scooter dipper, silly spoon and a lunchbox.

Selected family restaurants will also display activity units with activity sheets, crayons and stickers.

Shaun Clarke, head of Aardman Rights, said: "Shaun the Sheep is enjoyed all over the world, with the brand's unique mix of slapstick and quirky comedy appealing to all cultures and very member of the family.

"This growing international network of fans makes for a perfect fit for a Pan European promotion with McDonalds."

Joanne Carter, senior director of family Marketing at McDonald's Europe, said: "Providing a fun and relaxing experience for families has always been a priority for McDonald's.

"With this campaign we aim to encourage families to play and have fun together when making food at home using the various Shaun premiums included in each Happy Meal.

"Fun activities will continue online on 'Happy Studio', our free interactive website for parents and children, where kids can find Shaun the Sheep avatar outfits and among other activities specially developed recipes to experiment with.

"Shaun the Sheep will come to kids and families across most of Europe from spring to summer 2013."

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