UK retail juggernaut Tesco has seen an incredible initial response to Nickelodeon and Fisher-Price’s Shimmer and Shine toy line.
The supermarket giant is among many retailers up and down the country who have championed the pre-school property as a leading line within consumer products, having already secured ‘amazing presence in the NPD data.’
The first Shimmer and Shine toy lines launched in early October and has already enjoyed ‘an amazing success’ that, according to Tesco, is now being mirrored across further product categories such as role play, apparel, publishing, homewares, accessories and more.
“From what we have seen from launch, the property already has an amazing consumer products success upon which to build,” said Marianne James, VP of commercial partnerships, consumer products and experiences in the UK and Ireland at Nickelodeon and Viacom Consumer Products.
“With the show being constantly aired on Nick Jr and Milkshake, and new episodes being released all the time, it gives us the confidence that consumers will continue to be spellbound by this magical series, throughout 2017 and beyond.”
As the firm continues its plans to boost the Shimmer and Shine property’s presence at retailers such as Tesco, Nickelodeon is readying to launch a new line of retail POS – a necessity, says the firm, in maintaining stand out in a highly competitive pre-school market.
“The unique look of Shimmer and Shine will ensure that it has the stand out that is required to make its mark in the pre-school marketplace,” said James.
“POS reflects the key girl elements of the show and we’ll work with retail to ensure we have presence across retail channels, in store, online, on social media and more.”
Shimmer and Shine product ranges will now continue to roll out across retail throughout 2017, designed to reflect key themes from the show.
“This will ensure that the product offering is constantly updated, so the consumer sees the range being refreshed on an on-going basis,” she concluded.