Freemantle Media's hit reality TV series Deadliest Catch is expanding its licensing activity, with a new food-based show featuring seafood and other items inspired by the show.
The segment will air live on ShopHQ and is the first of several new proprietary brands presented by Evine Live at the firm rebrands ShopHQ as Evine Live.
The complete rebranding is planned to take place in the first half of 2015.
Currently airing on Discovery Channel, Deadliest Catch follows the lives of crab fisherman on the Bering sea.
Inspired by the reality series, ShopHQ will feature seafood and other kitchen and cookware items as part of the network’s Deadliest Catch collection.
Sig Hansen, captain of the Northwestern and main star of the show, will appear live on ShopHQ to share stories, while Deadliest Catch fans will have the opportunity to interact with Hansen during a social chat hosted on ShopHQ’s Facebook page.
“It is exciting for us to bring the thrill of Discovery channel’s deadliest Catch to our ShopHQ viewers,” said Mark Bozek, CEO of Evine Live Inc. “As the first Evine Live Presents brand to debut since we announced the repositioning of ShopHQ, Deadliest Catch and Captain Sig Hansen will no doubt entertain our customers.
“Viewers will not only get a glimpse of what it’s like to risk it all on a crab ship on the Bering Sea, but will discover exclusive show-inspired items not available anywhere else.”
The Deadliest Catch collection premieres on ShopHQ in three special presentations on Friday December 5th.