Moose Toys is rolling out the latest addition for its collectables brand Shopkins, with the release of Season Seven.
The party-themed Season Seven was celebrated at retailer Toys R Us with a special International Shopkins Day.
Licensing representative Bulldog is also working with a raft of licensees and retailers to support the brand, from Fashion UK for apparel and Topps for collectables and trading cards, to DJ Murphy for magazines and Winning Moves for games.
“Nothing seems to stop Shopkins – it just keeps on growing,” said Vicky Hill, licensing director at Bulldog.
“Each new season brings fresh interest and excitement and I’m sure Season Seven will be no different.”