Over the Moon's licensing programme for its Pip character is continuing to grow, with Shreds becoming the latest firm to sign up.
The company will be developing a range of products aimed at two to four year olds, including aprons, mini tote bags, giftpack melamine sets and lunchbags. The line will go on sale in garden centres, department stores and independent retailers across the UK.
"We are thrilled to be adding Pip to our portfolio and look forward to creating some fantastic new products with this fun loving cat," said Shreds' MD, Nick Shirley.
Licensing agent Kirsty Guthrie added: "This is a fantastic deal for Pip and the licensees we now have on board perfectly illustrate our marketing strategy for the brand."