Sid the Science Kid attracting new deals

The Jim Henson Company notches up broadcast sales for property ahead of MIPTV.
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The Jim Henson Company has finalised a slate of new broadcast deals for its animated pre-school property Sid the Science Kid, broadening its reach around the world.

The first European broadcast partners will be France 5 and Portugal's public broadcaster RTP. In Spain, the series has been licensed to Selecta Vision, which will handle all broadcast sales, licensing and merchandising activity in the territory.

In the Middle East, the series has been licensed to pan regional broadcaster Al Jazeera and to Noga Communications in Israel.

In Mexico, Exim Licensing has picked up the show, while it has also been licensed to the American Forces Network for broadcast outside of the US.

In the US, Sid the Science Kid airs as part of the popular pre-school destination PBS Kids.

Broadcast licensing agreements have also previously been secured with Discovery Kids Latin America and Canadian public broadcasters TV Ontario, SCN-Saskatchewan and British Columbia's Knowledge.

"We are excited by the tremendous response from broadcasters for Sid the Science Kid, which is testament to the quality and originality of the series," said Peter Schube, president and COO of The Jim Henson Company. "The series has been extremely well received in the US on PBS Kids and we expect similar success as it rolls out internationally."

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