Silvergate adds Paperchase to Classic Peter Rabbit programme

Stationery, home and gift range to launch in spring 2015.
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Silvergate Media has teamed up with stationery retailer Paperchase for an exclusive new range of products based on the Classic Peter Rabbit illustrations.

This will be Paperchase's first full range based on a licensed character. It will include stationery, gift wrap, partyware, homeware, tableware and a variety of gift products and is due to be ready for January 2015.

The collection will be distributed through all Paperchase stores and concessions, via the Paperchase website and in the company's store in Dubai.

"Paperchase has a well established reputation as a highly innovative stationer with a keen focus on design and high quality," said Cathy Keogh, VP consumer products UK at Silvergate. "Beatrix Potter's Peter Rabbit illustrations translate beautifully onto a wide range of products and we believe that Paperchase is the perfect partner to take this gifting range to market."

Classic Peter Rabbit is currently licensed to over 100 companies including Gund (plush), Emma Bridgewater (ceramic tableware), Wedgwood (china and tableware) and Charbonnel et Walker (chocolate).

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