TV production and licensing company, Silvergate Media has named Rainbow Designs as its plush and toy licensee for its animated TV series Peter Rabbit.
The firm has been tasked with creating a new range of plush toys for boys and girls which it will distribute across the UK and key EMEA territories in 2017.
The new collection of toys will be launched at the London and Nuremberg Toy Fairs and Spring Fair in 2017.
Beatrix Potter’s classic Peter Rabbit character returned to the small screen in 2013 in its new 3D animated series for BBC’s CBeebies and Nickelodeon in the US.
The series currently airs in all key EMEA markets including France, Germany, Italy and the Nordic territories.
Ron Allen, SVP commercial, Silvergate, said: “Rainbow Designs is a fantastic toy partner for TV Peter Rabbit.
“The firm is already a great partner for us with our nursery range for Classic Peter Rabbit and will bring beautiful TV Peter plush into new retail channels. We are excited about its launch of this new range in the UK and key EMEA territories.”
Antony Temple, managing director, Rainbow Designs, added: “We are delighted now also to be working with Silvergate with the TV Peter Rabbit style guide.
“We have a great line of soft toys in development, including Lily and friends as well as fun feature plush. Peter Rabbit has long been a part of Rainbow’s classic brands DNA and TV is a great fit to our established Classic Peter Rabbit business.”