Simba Smoby is gearing up for the launch of a new pre-school toy range based on the popular TV series, Wissper.
The master toy partner will kick-start the pre-school property’s presence within the toy market with a line of dolls, figures, plush and play-sets, hitting shelves this month.
The range is based on the hit series, Wissper, currently airing in the UK on Milkshake and Nick Jr. The show stars a little character called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.
To support the new toy range, Simba Smoby is implementing a heavyweight marketing campaign, with a robust TV initiative to push the range in front of pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop.
Mayur Pattni, head of marketing and licensing, Simba Smoby, said: “We can’t wait to launch Wissper into the toy market.
“The range looks really strong and it’s as if the characters have walked off the screen and onto the toy shelf. We have lots of exciting marketing activity in place to really drive sales and are looking forward to seeing Wissper toys in stores.”
The intial roll-out will be followed with the launch of further play-sets featuring multiple play mechanics this autumn.