Simon Kay has launched a new consultancy service focused on brand extension, franchising and marketing services to the licensing industry.
SNK Consulting will offer advice and support to licensors and agencies spanning all elements of strategic consulting from business planning and product concept development through to sales strategy implementation.
"There always seemed to be something missing from my portfolio and having worked on brand extension projects for Jack Daniels and Umbro among others in the past, I had some ideas I wanted to follow through," said Kay.
"An opportunity came up and hence this new initiative was born."
One of Kay's current projects is with LMI where he spent his early years in Brand Licensing.
He is now supporting creative concept development and sales strategy for brands including Pez and Shell.
Kay's digital and gaming projects will continue to be handled by AT New Media which remains committed to all opportunities within the growing market sector and which itself has forthcoming news.
Interested parties can contact Kay via email@example.com or on 07973 754239.