Simon & Schuster's Ingrid Selberg joins new publishing and production outfit Awesome Reads

The former managing director of Simon & Schuster Children’s UK, Ingrid Selberg is joining to oversee the company as director of publishing.
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Awesome Media and Entertainment, the IP and production company founded by the writer-producer Jeff Norton, is launching a new publishing imprint called Awesome Reads.

The former managing director of Simon & Schuster Children’s UK, Ingrid Selberg is joining to oversee the company as director of publishing.

Awesome Reads will publish three to four books a year with a focus on high concept, commercial stories that capture the imagination. The imprint will launch with Alienated: grounded at Groom Lake, a comedy adventure about the only human boy at the school for aliens at the infamous Area 51.

Awesome Media and Entertainment will be actively developing the IP of the books published by Awesome Reads across multiple platforms with a focus on television.

Selberg said: “I am delighted to be working with Jeff Norton to launch Awesome Reads and bring these stories which are exciting and emotionally engaging to a wide readership.”

Founder of Awesome, Norton, added: “As both an author and producer, it’s been my mission to create a virtuous circle from books to screen and back again to inspire young people to become lifelong readers.

“Awesome Reads closes that circle.”

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