Simon's Cat is to star in a comic strip in the Daily Mirror.
The new three-year worldwide syndication deal will see the Simon Tofield created character's world appearing in colour for the first time - although the cat himself remains in white.
The comic strip will run just underneath long time Daily Mirror favourite, Andy Capp.
"It's been a lifelong ambition of mine to create my own comic strip and book," said Tofield. "Now I've published two books, Simon's Cat having his own strip in the Daily Mirror is like a dream come true."
On top of this a further two books are planned, while Zodiak Rights is continuing to build up the merchandise side of the programme.