Simpsons eyes new retail categories

Licensed portfolio for smash hit Fox brand set to develop even further in 2008.
Publish date:
Social count:

With the DVD of The Simpsons Movie due in the UK in time for Christmas, 20th Century Fox is planning to crank up the licensing programme for the classic property even further.

2007 has already seen the airing of the 400th episode, the movie and the announcement of new theme park rides in the US. The movie grossed in excess of $500m worldwide and took £13.6m during the opening week in the UK.

The licensing programme for The Simpsons is continuing to develop and break into new territories, too. The consumer electronics category has been a major focus for Fox. As well as the video game from Electronic Arts, there have also been new product launches from Siemssen Electronics (electronics), A4T (video game accessories) and Wesco (USB line).

A further new category for The Simpsons is sun care, with own label sun care manufacturer Mercona signing a pan-European deal for sun care products, launching in spring 2008. This is the first major licence that Mercona has taken.

Other new product highlights within The Simpsons range include Vimto soft drinks, fresh organic pasta, mini cheddar cheeses, Bon Bon Buddies for biscuits, indoor furniture from Martin Yaffe, various toy and gift lines, plus skates, scooters, dartboards and beach and snow toys amongst others.

Spreading the brand even further, a financial services deal has been completed for Europe only, including pre-paid branded bank cards and personalised branded credit/debit cards.

Germany will be the first territory to get The Simpsons Movie on DVD in November, followed by UK, Spain, Scandinavia and Belgium (December), Netherlands and Italy (January) and France (February).


4_HMV Dudley store small.jpg


Following the closure of Woolworths, in the brand new licensed retail landscape several stores are staking their claim on our market. HMV is a growing presence and, as Samantha Loveday discovers, has the ambition to go even further...

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.