The popularity of Cartoon Network's boys' action brand Ben 10 continues to soar - with six more licensees across toys and paper categories signing up.
There are now over two dozen UK licensees bringing Ben 10 product to market this year.
Blueprint Collections will unveil a full line of stationery, pencil cases, gadgets and school sets in June. Flair Leisure has come on board to produce toys including jigsaw books, Shakermaker, Comic maker and pocket Etch-A-Sketch.
Pyramid has added posters, badges, key rings and calendars, while Gemma has a line of cards, wrap and tags.
MV Sports will roll out outdoor toys including Ben 10 bikes, scooters, skates, pads and helmets, while Mr Lucky Bags has activity, toy and confectionery filled lucky bags.
There are now 30 Ben 10 licensees in the UK.