Skatelab makes home decor move

California-based skate park and museum to have room accessories and furniture line.
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A new line of branded room accessories and furniture will be targeting six to 15 year-old boys in the US, after Skatelab partnered with Skateboard Furnishings.

The California-based skate park and museum is keen to expand its brand, with the initial collection including book shelves and picture frames made out of real skateboards, wheels and trucks.

The accessories are offered in a range of graphics and colours to fit in with different styles.

Currently the line is only available at Target.com, although Skateboard Furnishings is planning to open up retail distribution channels in the spring when it expands the accessories line and adds furniture.

"We are very excited about our new launch," said David Zasloff, president of Skateboard Furnishings on Kids Today. "And by teaming with Skatelab, we can bring the personal emotional connecion kids have with skateboarding into our products."

Other Skatelab licensing partners include Jem Sportwear for apparel, Elan-Polo for footwear, August Accessories for clothing accessories and Rand International for skateboards and safety gear.

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