Skechers readies youth electronics line - Licensing.biz

Skechers readies youth electronics line

Footwear specialist teams with Sakar International for foray into new category.
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A line of youth electronics and accessories featuring Skechers branding and Skechers kids' animated characters will launch in 2012 across the US.

Sakar International will be creating a wide range of items including MP3 players, molded ear buds, speakers, digital cameras, cases, skins and USB flash drives inspired by Skechers Kids' footwear styles.

"Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear," explained Michael Greenberg, Skechers president. "Thanks to our extensive television advertising and marketing, kids around the world truly love the Skechers characters.

"By leveraging that with Sakar's extensive experience working with major brands like Crayola and Kodak, we expect these products to be among our strongest licensed offerings."

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