Top footwear brand Skechers is joining forces with Street Flyers to create a line of sporting goods and safety gear for children and young adults.
Both collections are due to launch in the US and Canada in spring 2012.
Street Flyers will roll out Skechers-branded bicycles, skateboards, scooters, skates and safety gear. The children's collection will incorporate designs and images from Skechers' Zevo-3 animated TV series, plus Skechers Kids characters.
"Skechers is one of the most recognised footwear brands in the world, which is an ideal platform to launch sporting goods under the Skechers name," said Ike Tawil, CEO of Street Flyers.