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'Sky's the limit' for Disney's Star Wars spin off films licensing sector - Licensing.biz

'Sky's the limit' for Disney's Star Wars spin off films licensing sector

Disney's chief financial officer reveals the franchise will 'blow out' expansion following film's 2015 release.
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Disney has reported that 'the sky's the limit' for the potential for its Star Wars franchise, with plans to expand its presence in the company's theme parks as well as portfolio of consumer products.

In an interview with Walt Disney Co. chief financial officer, Jay Rasulo, Variety reports that Disney's in-house licensing and consumer products group will devote the next year to brokering deals around the world to expand the reach of the Star Wars brand.

The move comes ahead of the release of the first of Disney's spin-off Star Wars film series, hitting screens in 2015.

"The sky's the limit," said Rasulo. "There's incredible flexibility. It's an unbelievable palette to create from."

Disney plans to expand the Star Wars brand into housewares and other merchandise categories, echoing the moves made by its Marvel Superheroes franchise.

"We will lay the groundwork for that," added Rasulo. "And when the film copies out in 2015, we'll be ready to blow it out."

Rasulo revealed that one Star Wars trilogy film, or origin story film will be released each year following the initial spin off movie and the seventh title under the Star Wars umbrella in 2015.

Prolific sci-fi director and name behind the recent Star Trek movies, J.J. Abrahms will direct the Disney release.

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