SLG to launch Tokidoki cosmetics in UK

Lip glosses, nail polishes and accessories among lines being planned.
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Tokidoki artwork.png

Japanese pop culture brand Tokidoki will benefit from a range of colour cosmetics in the UK, thanks to Bloom inking a deal with SLG.

The firm has developed a range including lip glosses, nail polishes and files and cosmetic accessories aimed at teen girls to young adults, which is due for launch in September.

Following a successful launch of cosmetics into European retailer Sephora, this will be the first time that Tokidoki cosmetics will be available in the UK market.

"We are delighted to have secured a licence with Tokidoki," said Lucy Braithwaite, licensing manager at SLG. "The asset complements the stable of high fashion lifestyle assets that SLG work so collaboratively with.

"Tokidoki is particularly rich in creativity and the development has been an exciting and fulfilling process for both parties. We have no doubt that consumers will absolutely love the end result."

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