SMC Entertainment has formed a new division to manage its online and social media strategies, for both the company and its brands.
The new arm will be headed up by Heather Smith Noback, who takes on the role of VP for interactive and digital media. She will report to Lisa Streff, SMC's SVP of licensing.
Noback will be responsible for the development and execution of brand strategies and for overseeing the licensing and merchandising of categories, including electronic toys, interactive gaming and all forms of digital media across all SMC brands.
She will manage traditional licensing partnerships, as well as partnerships with developers of gaming and digital distribution.
She has previously enjoyed stints at Buena Vista Home Entertainment, DIC and Encore Software.
"Heather has demonstrated a keen understanding and exceptional ability to manage a multitude of brands and partnerships in the interactive and digital media realms, which will be a huge asset to SMC as we look to grow and expand our licensing operations," said Streff.