Smith & Brooks unveils new footwear division

Popular apparel licensee launches into new sector.
Publish date:
Social count:
1_Smith and Brooks, logo.jpg

Coinciding with its 25th anniversary, children's fashion apparel licensee Smith & Brooks is expanding with the launch of a new footwear division.

The company has already picked up over ten licences specifically for footwear include Toy Story, Angel Cat Sugar, Where's Wally? and Disney Princess.

It is now in discussions with key multi-product retailers and footwear specialists to deliver products from spring/summer 2012 onwards.

The new division will be headed up by Brian Hazelwood.

Smith & Brooks has relationships with a wide range of key licensors including BBC, Aardman, Nintendo and Sega, working with licences as broad as Disney and Thomas the Tank Engine through to DC Comics and Sonic.

Over 95 per cent of its business is with UK retailers. In 2010/11, sales were in excess of 4.6 million units.



Smith & Brooks

Smith & Brooks has been supplying apparel to the High Street for almost 25 years, with its core business in the licensed children's clothing sector.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.