Smurfs 2 promotions ready to roll out -

Smurfs 2 promotions ready to roll out

Retailers including Pet-Smart, Macys, TRU, Build a Bear and Claire's among others on board.
Publish date:

With the new film set to hit cinemas this weekend, Sony Pictures Animation and Columbia Pictures are ramping up the retail activity for The Smurfs 2.

Retail promotions and in-store activity have been launched in Pet-Smart, Macys, It's Sugar, Toys R Us, Build a Bear Workshop, Claire's and Walmart.

Some of the promotions include gift with purchase, gift cards and TV advertising.

Additional retail support includes focal placement and signage for key licensed categories, while DVDs can be found at Target, Kmart, Walgreens, Best Buy and Barnes & Noble.

"We are so excited for the second release in The Smurfs franchise," said Greg Economos, SVP, global consumer products, Sony. "With the success of The Smurfs movie we have even more retailers embracing the brand by supporting with fantastic promotions.

"We are happy to have such supportive partners that developed product true to the franchise that we know fans of all ages will love."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.