Smurfs celebrate 50th milestone - Licensing.biz

Smurfs celebrate 50th milestone

Various US events taking place to mark anniversary including float in Macy's Thanksgiving Day Parade.
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Today (Thursday October 23rd) marks 50 years since The Smurfs first appeared in the comic books by Belgian cartoonist Peyo.

As part of the celebrations, the Smurfs will be making their first ever appearance in the 82nd annual Macy's Thanksgiving Day Parade with a new Smurf giant character helium balloon and float. The parade gets over 3.5 million spectators and more than 50 million viewers nationwide.

The Smurf will measure approximately 57.6 feet long, 38.7 feet wide and 47 feet tall and will be filled with 15,050 cubic feet of helium on Parade day.

Along for the ride from Smurf Village to Broadway will be Papa Smurf and Smurfette, following the balloon on a float featuring a replica of one of the character's mushroom-shaped homes.

"This will be one of the highlights of their 50th anniversary year," said Hendrik Coymsan, CEO of Lafig Belgium. "The Smurfs are proud to have been invited to make this special appearance at the Macy's Thanksgiving Day Parade and to greet three generations of fans in America. Smurfs are only three apples high, but in the Big Apple at Thanksgiving they will be super sized. It will be a unique experience."

The Smurfs were born on October 23rd 1958 in the pages of the Belgian magazine, Spirou. Since then the brand has grown to encompass comic books, movies and an NBC television series, as well as albums, video games, toys and figurines.

Sony Pictures Entertainment has already announced that a live-action/animated hybrid Smurfs film is in development.

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