Snoop Dogg launches branded video game - Licensing.biz

Snoop Dogg launches branded video game

Way of the Dogg will be available on Xbox, PlayStation and mobiles.
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Hip-hop star Snoop Dogg (also known as Snoop Lion) is launching his own video game.

It’s called Way of the Dogg and is a rhythm-action combat game for Xbox Live, PlayStation Network and mobiles, reports MCV.

The game will feature music from the rapper, who also has a new album and movie on the way this year.

“Everyone knows that Snoop is down with the biggest and best video games whether it’s droppin’ my hits on the soundtrack or showing the world I can go toe- to-toe with the best fighters on the street, but Way of the Dogg is the first true gamification of my music,” said Dogg.

“It’s the way you live, it’s the way you do what you do and captures the beat, the rhythm and the spirit of my music. It’s not just about who you are or where you’ve been but where you are headed to. 

"This game shows how we evolve as individuals and they’ve incorporated the journey of my own personal reincarnation as Snoop Lion into my character, the environments and the path that players have to follow."

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