Solid first quarter for Chapman

Firm is outperforming sales forecasts as Fifi and Roary continue to do the business across Europe.
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Chapman Entertainment has revealed that it outperformed its sales targets in the first quarter - and is expecting these positive results to continue throughout the year.

The firm's first property, Fifi and the Flowertots, has shown growth in apparel, music and publishing during Q1. The character also maintains the position of the number one pre-school girls' licence in the UK (Source: NPD, May (pre-school plush, puzzles YTD)).

Meanwhile, in Europe, the character is showing first quarter growth of 45 per cent over all categories, with the rest of the world now accounting for 20 per cent of total sales.

In addition, Roary the Racing Car is showing 15 per cent first quarter growth over licensee forecasts in the UK, with a strong performance in all categories.

The brand is now the number two pre-school boys' property in the UK (Source: NPD, May (pre-school plush, puzzles YTD)). In Europe, Chapman is reporting 56 per cent growth for Roary, and throughout the world a 36 per cent growth for the quarter. Highlights of this include a 44 per cent uplift for publishing and 21 per cent for apparel.

"We are pleased to report that, despite the difficult retail climate and closure of Woolworths in the UK, Chapman Entertainment has had a profitable post-Christmas period, exceeding forecasts in Q1 this year for Fifi and Roary," said Andrew Haydon, commercial and finance director at the firm.

"We continue to invest heavily in our properties, focusing our attention on solid and deep marketing, retail support and ensuring we are offering the right ranges at the right prices.

"We are expecting these positive results to continue throughout 2009."


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