The already healthy Care Bears UK apparel programme has been given a further shot in the arm, with Somerbond and Trademark Products commiting to the classic property.
Somerbond will be launching a range of fashion nightwear, loungewear and underwear featuring the American Greetings Properties' brand in a number of stores. These will include High Street fashion chains, as well as the likes of Primark and Pennies.
Meanwhile, Trademark Products has renewed its contract to supply the entertainment and online retail sector - including HMV and Play.com - with edgy and humourous prints on t-shirts and sweatshirts.
"The Care Bears core values of caring and sharing have a universal appeal, transcending age and continent," said Carla Silva, VP of global licensing at AGP. "We are thrilled with the work our partners have done to expand the brand's reach and provide exciting products to our many fans throughout the UK."