Sony Computer Entertainment Europe to showcase Uncharted 4 at BLE 2015 - Licensing.biz

Sony Computer Entertainment Europe to showcase Uncharted 4 at BLE 2015

“Uncharted 4 presents a very exciting licensing opportunity," said David Evans, European licensing manager at Sony Computer Entertainment Europe.
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Sony Computer Entertainment Europe will be Uncharted 4: A Thief’s End at this year’s Brand Licensing Europe 2015.

Launching exclusively on the PlayStation 4 system on March 18th, 2016, A Thief’s End follows the game’s protagonist, Nathan Drake, as he journeys through jungle isles, urban cities and snow-capped peaks in search of long-lost treasure in a pirate utopia.

SCEE will be using BLE as a launchpad to showcase licensing opportunities and will be seeking partners across EMEA, Australia, New Zealand and India.

Lead categories for Uncharted 4 includes apparel, accessories and collectibles targeting adult gaming fans.

“Uncharted 4 presents a very exciting licensing opportunity," said David Evans, European licensing manager at Sony Computer Entertainment Europe.

"The dynamic gameplay, introduction of vehicles, cinematic storytelling, richly detailed and varied environments all combine to enhance the game’s licensing programme.

"Add to that, the huge fanbase and level of awareness for a gaming property of this calibre and what you have is a compelling opportunity for both licensees and retailers and we look forward to sharing details of the new game with partners at the show.“


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