Sony Pictures Consumer Products has taken on three new international agents to pursue opportunities for a raft of its upcoming films, as well as its classic movie and TV library.
The new agents will have responsibility for promotional and licensing rights for Cloudy with a Chance of Meatballs 2, After Earth and the Sony Classic portfolio. The deals also include licensing rights to The Mortal Instruments: City of Bones.
Bulls Press will cover Norway, Denmark, Sweden and Finland; Lee International will handle Korea; while Tuesday Licensing and Entertainment will look after Singapore, Philipines Indonesia, Thailand and Malaysia.
Licensing rights to The Mortal Instruments: City of Bones have also been granted in Russia to Megalicence.
In addition, Gustavo Antonioni, based in Sony's London office, will be doing direct licensing deals for EMEA and the UK for The Mortal Instruments.
"Our films and brands have global awareness and reach, as such as have partnered with agencies that have capabilities in both entertainment and brand licensing in order to execute the right programs locally for the Sony portfolio," explained Greg Economos, SVP for consumer products at SPCP.
"We are happy to welcome these new members to the Sony family and look forward to establishing an even bigger global footprint for our brands."
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