Mark Caplan has been promoted to senior vice president, global consumer products for Sony Pictures Consumer Products.
In his new role, Caplan will oversee and manage licensing, merchandising, location based entertainment, and interactive gaming efforts for Sony Pictures Entertainment’s top franchises.
He will work closely with manufacturing partners, retailers, and international agents to create quality products and experiences that aim to 'extend the consumers’ relationship with each of SPE’s properties in exciting and innovative ways',
Caplan previously served as vice president, Sony Pictures Consumer Products, overseeing sales efforts for film and television properties.
“Mark is an innovator who has done an exceptional job at managing licensing programmes for our consumer products group," said George Leon, executive vice president, worldwide consumer marketing for Sony Pictures Entertainment.
"He has taken the lead with new categories and has helped reestablish and relaunch existing franchises like Ghostbusters. His incredible knowledge of the industry and keen instincts will be a great asset in this new role.”