Sony Pictures' reveals mobile game for Hotel Transylvania - Licensing.biz

Sony Pictures' reveals mobile game for Hotel Transylvania

New title from PlayFirst to coincide with release of 3D animated comedy in September.
Author:
Publish date:
1_Hotel Transylvania.jpg

Sony Pictures Consumer Products has teamed up with mobile game specialist PlayFirst to create a title for the upcoming Hotel Transylvania film.

The game - Hotel Transylvania Dash - will be a new take on PlayFirst's popular Hotel Dash mobile game.

It will be the first title from the firm to seamlessly integrate movie characters and themes.

Hotel Transylvania is due to hit cinemas on September 28th.

"For the Hotel Transylvania mobile game, we wanted a licensee who could uniquely deliver the high quality game experience and fun on par with our movie," said Mark Caplan, VP of licensing and consumer products for Sony Pictures Entertainment.

"PlayFirst delivers a proven, immersive game mechanic and a worldwide recognised brand with both the ability to develop a great game and market it globally to an existing and growing fan base."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs