Sony Pictures teams with Nas for Ghostbusters fashion collection - Licensing.biz

Sony Pictures teams with Nas for Ghostbusters fashion collection

The hip-hop star's own fashion label, HSTRY, will debut a streetwear range based on the classic movie.
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Sony Pictures Consumer Marketing is collaborating with hip-hop star Nas on a new Ghostbusters fashion collection. 

Inspired by the classic film, the Nas x Ghostbusters collection spabs six brands, covering streetwear, caps, footwear, headphones, eyewear, and bikes.

Hypebeast will exclusively unveil the Nas x Ghostbusters collection online at Hypebeast.com and it will also be sold at Ron Herman in Los Angeles and cult Parisian luxury store, colette. 

"The Nas x Ghostbusters collection takes our Ghostbusters collaborations to the next level," said Mark Caplan, senior vice president, global consumer products for Sony Pictures Entertainment.

"There's no bigger Ghostbusters fan than Nas – he grew up with the franchise – and, along with these iconic partners, has done a great job interpreting the characters and movies into these amazing, fashion-forward products. The collaboration was not only a natural fit between these brands, but an opportunity to add a modern, high-end twist to Ghostbusters."

Nas added: "Ghostbusters was a staple childhood movie for me, one my mother took me to see, and I still love watching today with my son."

Nas' HSTRY x Ghostbusters collection features an array of premium graphic tees, joggers and outerwear. The collection will be sold at retailers such as Ron Herman in LA and colette in Paris beginning in May.

Elsewhere, Nas' FILA x Ghostbusters collaboration will give fans the option to choose from a variety of classic Heritage styles, spanning Original Fitness, FX-100 and T-1 Mid silhouettes, offered in multiple colourways and decorated with the iconic Ghostbusters logo.

The New Era x Ghostbusters collaboration will include a variety of cap styles and silhouettes including Old Golfers and 9FIFTY snapbacks. Select caps will also feature a play on Nas' famed lyrics, including "Slime State of Mind." The caps will also be sold on NewEraCap.com, New Era locations in Japan and New Era Locations in Europe

The Italia Independent x Ghostbusters collaboration includes Italia Independent iconic models and oversize classical frames. The eyewear line will be sold at Italia Independent boutiques in NY, Paris, Miami, Milan.

Monster has introduced the Nas x Ghostbusters Elements Platinum Limited Edition wireless on-ear headphones and ClarityHD in-ear headphones.

The headphones, developed in collaboration with Nas' fashion label, will feature a sleek platinum finish and white padded headband with the Ghostbuster logo emblazoned within its white ear cups.

Finally, the Tokyobikex Ghostbusters collaboration will include a limited edition Single Speed bicycle designed with custom graphics and a metallic, iconic Ghostbusters headbadge. The bicycle will be available through Tokyobike's dedicated shop in New York City.

Check out Nas talking about his Ghostbusters collection below:

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