Sony PlayStation extends UEFA deal - Licensing.biz

Sony PlayStation extends UEFA deal

Format holder to continue as official sponsor of Champions League until 2012.
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Sony Computer Entertainment Europe has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 - plus the UEFA Super Cup in 2009, 2010 and 2011.

SCEE has been involved as sponsor of the UEFA Champions League for the past nine years.

"Football has been in our blood for a very long time and is something that, along with unique and entertaining games, excites PlayStation fans," said Darren Carter, VP of consumer marketing at SCEE. "The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe, and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can."

David Taylor, UEFA general secretary, added: "We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation's communication strategy.

"We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand."

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