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Sony signs Bioworld for Killzone apparel and accessories - Licensing.biz

Sony signs Bioworld for Killzone apparel and accessories

Fashion and lifestyle specialists to create lines for properties including KIllzone, Beyond: Two Souls and LittleBigPlanet
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Sony Computer Entertainment Europe has struck a multi-property deal with Bioworld Europe to produce apparel and accessories based on the firm's portfolio of video games properties.

Bioworld will kick off the collaboration with adult apparel and accessories based on Sony's Killzone: Shadow Fall with a range of t-shirts, hoodies, dog tags, wallets, baseball caps and wrist cuffs.

The collection will launch at retail outlets and online outlets across EMEA and Australia this month, coinciding with the release of Killzone: Shadow Fall on PS4 on November 29th.

The fashion and lifestyle firm will also create further ranges based on SCEE's top selling video game properties, including LittleBigPlanet, inFamous: Second Son, The Last Of Us, Beyond: Two Souls and Tearaway, all of which will roll-out from 2014 onwards.

"Our partnership with Bioworld Europe is part of an ongoing strategy to select licensees that will strengthen the presence of our brands throughout Europe and I have no doubt that their design and retail expertise will drive growth for the apparel category," said David Evans, European licensing manager, Sony Computer Entertainment Europe.

"Their debut collection for Killzone has managed to strike a perfect balance between paying homage to the game through artwork and subtle references that fellow fans will recognise while also incorporating on-trend cuts, fabrics and colours that will appeal to fashion conscious adult consumers."

Gilbert El Kalaani, CEO of Bioworld Europe, added: "Sony Computer Entertainment have some of the world's biggest video game franchises in its portfolio and we're passionate about designing products that have the essence of the game at their core.

"Its brands work perfectly with our retail base and we can't wait to bring the Killzone collection to consumers in November."

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