Sony's Invizimals to become 'first AR cartoon TV series'

BRB teams with SCEE to transform video game brand into augmented reality TV program.
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The popular Invizimals video game will become ‘the first TV cartoon that uses augmented reality’.

Sony Computer Entertainment Europe (SCEE) has partnered with BRB International to present the pilot episode of Invizimals at the Mip Jr trade show.

The Invizimals PSP game was created by Novarama and published by Sony, which owns the rights to the brand. 

The cartoon will incorporate ‘enhanced-reality techniques’, so viewers will be able to unlock extra content for their PlayStation Vita portable console. Studio Screen 21 is working on this project.

Invizimals will consist of 26 half-hour episodes starring the Invizimals creatures, which are invisible to humans, unless they are captured by the Sony PSP.

There are currently three Invizimals games for PSP – Shadow Zone, The Lost Tribes and the original self-titled Invizimal game.

Panini publishes the monthly official magazine in Spain and Portugal, and has launched cards, stickers and activities, while Comansi has launched two series of figurines, and Safta has produced two ranges of backpacks and school materials.

BRB Internacional manages the Invizimals brand in Spain and Portugal, and plans to market the rights to the TV series across the globe.

Kerry Lee, SCEE’s head of advertising sales and licensing, said: “We are thrilled to be able to develop our brands beyond the video game and, above all, to have a partner as successful and so experienced as BRB in charge of production and distribution of this audiovisual product.”

Carlos Biern, chief executive of BRB Internacional, added: “Invizimals is a successful consolidated brand in a multitude of territories thanks to the development and marketing of the Sony PlayStation video games. 

“We believe that now, with the series, the children’s audience on a world level will manage to discover these characters not only on their TV screens, but also wherever else they may be, thanks to the use of augmented reality, something that’s never been seen before in a TV series.”

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