Sony Computer Entertainment Europe's official online store, PlayStation Gear, is now available in 22 countries.
The e-commerce platform first debuted in the UK in June 2015 making wide range of SCEE licensed merchandise available.
Additional PlayStation Gear stores are now live across Europe, the United Arab Emirates and Australia.
Products available from PlayStation Gear feature well known gaming franchises in PlayStation history as well as PlayStation branded merchandise.
PlayStation Gear is hosted on the official PlayStation website which receives over 90 million unique visitors annually. The online store has been designed as an integrated part of the PlayStation universe to engender consumer confidence and content has been localized for each country so consumers can shop online in their local language and currency.
“The decision to host our own dedicated online store on the PlayStation website was the obvious next step as our portfolio of consumer products continues to grow year on year,” commented Mark Howsen, commercial development director at Sony Computer Entertainment Europe.
“We’re proud to say that we can now offer all our partners a high traffic retail space which they can use as an effective tool to sell and market their products directly to a captive audience of gaming fans. It also gives licensees who may have smaller categories or more niche products, the opportunity to shine in an otherwise crowded market place.”