Turner CN Enterprises is celebrating another industry win for its Ben 10 brand - it has now been honoured with the Most Memorable Event of the Year accolade at the annual EXSA (Exhibition Association of South Africa) Awards.
The prize was given in recognition of the Ben 10 at the Gallagher Convention Centre event in Johannesburg, which ran for four days in June. The event was developed by marketing agency HDI Youth Marketeers and Turner's South African licensing agency, Revolution.
Visitors were treated to inflatables, bungee trampolines and stage shows, with a big screen area showing Ben 10 episodes and the live action movie, Ben 10 Race Against Time. Merchandising stands were selling a full range of Ben 10 product, while kids also had a chance to have their photos taken with FourArms and XLR8.
"We extend our warmest congratulations to HDI and Revolution on their much deserved award," said Jason Rice, territory manager for Russia, Middle East and Africa at Turner CN Enterprises. "Ben 10 at the Gallagher Convention Centre was not only a great example of how our brands can be used to create compelling consumer events, but also how live experiences can reinforce the values of the brand amongst the target demographic and drive sales of licensed product."