Space bags plush deal for The Hive

Mookie Toys to launch new product line in Q2 2012.
Author:
Publish date:
Social count:
0
2_184_5633_184_4473_The Hive pic.jpg

Space Enterprises has secured a key plush deal for its pre-school brand, The Hive.

Product will begin to hit retail from the second quarter of 2012, joining clothing from Blues and Aykroyds TDP. A major retail launch is set for spring/summer 2012, including an initial DVD release through ITV.

"We are so pleased that Mookie Toys have come on board for our Bees, as their reach into retail is fantastic," said Steve O'Pray, CEO at Space Enterprises. "Their product extension into plush with Pillow Pets gives an extra dimension to what they can bring to The Hive."

Mookie's Guy Orr added: "We have tracked the brand from quite a long way out and seen the fantastic launch ratings grow and grow. We are thrilled to have the beautiful range of characters on board for plush, and very excited that Buzzbee and Rubee will be the first of our range."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.