Space Enterprises has secured a key plush deal for its pre-school brand, The Hive.
Product will begin to hit retail from the second quarter of 2012, joining clothing from Blues and Aykroyds TDP. A major retail launch is set for spring/summer 2012, including an initial DVD release through ITV.
"We are so pleased that Mookie Toys have come on board for our Bees, as their reach into retail is fantastic," said Steve O'Pray, CEO at Space Enterprises. "Their product extension into plush with Pillow Pets gives an extra dimension to what they can bring to The Hive."
Mookie's Guy Orr added: "We have tracked the brand from quite a long way out and seen the fantastic launch ratings grow and grow. We are thrilled to have the beautiful range of characters on board for plush, and very excited that Buzzbee and Rubee will be the first of our range."